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Virtually all SEO professionals will say that website back linking provides website popularity and will infer benefit to your website. This is quite true but it also misses out on an essential and growing trend in Google. Google realizes words in advanced techniques to ensure that 'installer' is understood as 'fitter' but it goes more deeply any simple thesaurus method. Your company's phone number is associated with your service. True, try a pay per click keyword search for your own company's main telephone number. Look at the relevant keywords being connected by Google itself whenever you purely search for your business telephone number. A thesaurus can not achieve this, it is a deeper word association and branding used by Google itself for your website.

So how exactly does Google associate your main company telephone number with your services?

Very few web sites link on their telephone phone number so let's instantly move away from the notion that linking is the begin and end of all SEO optimisation. SEO optimisation uses word association and precisely how the words are commonly used together with words such as your phone number. This is why you must be particularly worried about what is said in your own name and why you need to manage the content copy of your marketing articles.

Outsourcing is not a bad thing in itself. The world wide web is built upon the idea of equality and equality to market and to publicise oneself. All of us benefit from the development of emerging economies. The key factor is to control what exactly is spoken in your name and where it is spoken. To do this you have to build relationships of monitored trust under tight contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The association of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new internet site so Google comes along and also gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and also back linked.

Next time an outsourcing sales person pushes SEO solutions to you, while only understanding keyword linking, you merely follow your gut reaction and hang up - it really is the better option.

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